Annika Weis | http://behance.net/annikaweis
“The strategic positioning ‘Strong Together’ was visually articulated in the overlapping of the individual letters of the brandmark. A broad spectrum of colours was used to represent core internal pillars of love, hope, strength, wisdom and belonging creating a positive brand expression for both internal and external audiences. Developing the system further, supergraphics were created using enlarged, cropped sections of the brand device. This strong visual language and colour system has been applied to all facets of the business from online, office interiors, merchandise and wayfinding signage.”
Senior designer based in Sydney, Australia. Focused on graphic design, branding and print design.